Take a moment to look around you. Everything that evolved made it through the changes and what didn’t evolve didn’t grow either. With eCommerce, keeping up to date with the trends is undeniably important for the business. Today, there are several robust, cost-effective platforms that many businesses are taking advantage of to grow their online store. One such platform that we can’t stop talking about is Shopify.
Shopify has been doing wonders for so many businesses of different sizes and customized requirements. If your current store is on a platform such as Magento or WooCommerce, it just might be time to at least think about migrating to Shopify.
At this point you might be having questions in your mind about how to exactly migrate your store in a smooth manner. Without further ado, lets dive into how to make this migration to Shopify just right.
Shopify surely opens the door for the business to gain more success as an online store. But as a business, you will need to know how exactly you will leverage Shopify for your long-term business. Knowing the destination will certainly make the journey a lot faster.
Once you know the why for migrating to Shopify, it’s time to choose the Shopify Plan. There is a wide range of options to choose from.
It must be pointed out here that as a business you absolutely don’t have to worry about sticking to a plan that is not working for you. So, let’s say you opt for the Shopify option ($79/ month) initially. As you see your store growing and requirements becoming more customized, you can easily scale up to the Advanced Shopify or higher plan for the upcoming month. This flexibility of scaling up or down will prevent your business from worrying about cost-effectiveness and low ROI.
So as you get closer to the actual migration of your store, at the same time, you will need to ensure your current store is running as smoothly as possible.
Migrating your store will mean taking care of many things. As a business, you will need to thoroughly look at your store’s products, orders, customer information, reviews, and images. If you have got marketing content such as blogs and others, that will need to be analyzed as well. On your current store, if you have got third party integrations, it will be also important to migrate that data.
Perhaps, you will be aware of how Shopify works. But we would like to state the importance of knowing how Shopify is different from other platforms. For instance, on Shopify, you have collections rather than categories. Also, we would recommend you to be aware of the Shopify limitations based on your plan as well as the contingency plan. Believe us, knowing this is what truly keeps the migration horrors away.
You know the data that needs to be moved. Now, what you need to do is figure out how this move will take place. There are several third-party services that offer migration such as Cart2Cart and LitExtension. It would be useful to also inform that Shopify allows you to transfer products and customers via CSV files. If your business opts for Advanced Shopify or higher plan, there are apps such as Transporter that can do the job as well.
Once your migration plan is ready (what you are going to move and how), it’s time for backup. While this guide is to help your migration just right, backup is undoubtedly a good practice. Carry out a full backup of your entire store so that once you migrate, you can use that to confirm that everything is on board.
To have the data migrated to Shopify, you will now need to create a Shopify account and purchase the plan.
And finally, the migration can now take place using the chosen tool. If you do use a third-party service such as Cart2Cart, you could also ask them to take care of certain things that will be needed after migration such as URL redirects, SEO and others.
One of the primary keys to quality is testing. Once the data has been migrated to Shopify, it’s time to do full-fledged testing of your website. From functionality to design and compatibility to performance, everything needs to be tested to ensure your store on Shopify is just the way it was before.
Once the task of data migration has been successfully completed, you will need to do some styling for your website. As each platform is different visually, you will need to use one of the themes provided by Shopify or create one. During the theme selection, you could certainly improve the look and feel of your website so that your customers have an even greater experience.
Before your store is launched on Shopify, certain setups will need to be taken care of. These include shipping, domain, payments, taxes, and others. Upon successfully configuring these, place a few test orders to ensure its working correctly.
With everything set up and tested correctly on Shopify, you are now ready to go live. After the launch, invite your customers to make an account on your store that has just gotten better!
If you will follow these steps for migration, you will realize how migration is not as frightening as it may sound at first. Of course, some of the steps at the end such as styling/restyling store can be done prior to migration.
To wrap it up, once you migrate, both your business and customers are going to have a better experience overall.
Happy store migration!
Thinking about migrating your online store to Shopify? Click here to get started.